The World Fair Trade Organization (WFTO) is the global representative body of over 400 members committed to 100% Fair Trade. The WFTO is the authentic voice of Fair Trade and a guardian of Fair Trade values.
WFTO has a vision of a world in which trade structures and practices have been transformed to work in favour of the poor and promote sustainable development and justice. The goal of the WFTO is to enable small producers to improve their livelihoods and communities through sustainable Fair Trade. It does this by delivering market access through policy, advocacy, campaigning, marketing and monitoring.
The WFTO operates in over 70 countries across 5 regions; Africa, Asia, Europe, Latin America, and North American and the Pacific Rim. It is the only global network whose members represent the Fair Trade chain from production to sale.